Well, what’s the difference? Traditional ecommerce website development services sites are usually showcasing that allows a person to sell their products. On the other hand, markets are different, allowing many people to sell their products side by side.
- Branding: A single focus versus strength in numbers.
Traditional storefront e-commerce solutions have the advantage of focusing on a single brand or business. This depends on and helps to foster customer loyalty to the brand, resulting in a high lifetime value for the customer. Whereas in a market, all brands and companies are presented together. This benefits the buyer because he does not need to look for complementary or competing products. This benefits the seller because he can leverage the strength of the markets and the volume of visitors.
- How much will it cost to start something valuable?
A market can allow its users to take advantage of off-the-shelf assets. These are assets that are already owned but not entirely used, and that means that markets can create substantial customer value with much less expensive for the market operator. Asset owners benefit because they get more use out of something they cannot use all the time. Buyers also benefit because they have access to something they would otherwise not be able to afford.
Traditional e-commerce generally requires someone to pay the bill to buy enough inventory. Otherwise, customers face long delivery times as goods are shipped directly from the store’s wholesaler. But on the other hand, the items that are sold are used exclusively by the buyer and can be guaranteed infinite availability. Traditional e-commerce is a good solution for a single brand that sells its inventory.
- Can users find what they want?
Showcases have the challenge of making consumers aware of their existence. This means that the individual marketer needs to spend more to drive traffic to his website but can focus on well-targeted marketing. Thus, once the buyer finds your window, the selection process is more straightforward, as he is choosing from the products offered by only one company. So, hopefully, the purchase commitment is pretty quick.
Markets can also spend on targeted marketing, but the cost is borne by all merchants who operate on the site. Segmentation can be especially effective if the market offers exclusive products strongly associated, meeting an aggregate need of buyers.